Juicy Balance Intimate Moisturizer

Per FDA, lubricants are considered medical devices, and new products must go through a lengthy and expensive process to be approved. We plan to finalize our application in the next few years. Until then, we cannot use the word ‘lubricant’ on the label or in our marketing.

What we have done already:

• Formulated with vagina-friendly ingredients, bringing the osmolality of the serum as close as possible to that of vaginal fluid.
• Completed cytotoxicity testing, confirming that our formula does not interfere with human cells.
• Completed volunteer testing of samples.
• Completed vaginal microbiome tests (not required), showing a positive impact on vaginal flora.

What’s left: an official third-party clinical trial, which is also the most expensive part of the FDA filing process.

Funny enough, plenty of FDA-approved lubricants can still disrupt the vaginal microbiome. Big brands like KY Jelly, for example, are often hyperosmolar (osmolality is too high), meaning they pull water out of vaginal cells and leave tissue feeling dry or damaged. Others contain glycerin, fragrances, or harsh preservatives that upset protective Lactobacillus and weaken the epithelial barrier. This disruption creates conditions where harmful bacteria or yeast can overgrow, increasing the risk of BV, yeast infections, and UTIs.

Water-based lubes can cause a burning sensation if their pH doesn’t match your vaginal pH. Vaginal pH shifts with hormones and health—like during BV, menopause, or after sex—so a product that feels fine sometimes may sting at other times. Yeast infections don’t usually raise pH, but inflammation can still make tissue more sensitive.

Instant lubrication and support for vaginal microbiome. Check out this post and apply to find out how our serum could work for you.